> SELECT Strategy
Data driven strategy and execution

SELECT what matters move with purpose.

Our core focus combines data-driven strategy, product thinking, and analytics to help teams focus, move, and win.

strategy.sql
$-- Find the right priorities
$SELECT focus
$FROM business_challenges
$WHERE impact = 'what matters'
$ORDER BY confidence DESC;
Query executed successfully
Services

What SELECT does

Full service, data informed strategy and execution support for product, commerce, and marketplace teams.

01

Strategy and operating models

Bring structure to big questions and align leaders on a clear path forward.

// Key capabilities
  • Strategic planning and narrative
  • Operating models and decision forums
  • OKRs and KPI architecture
02

Data and insight frameworks

Use data and SQL grounded analysis to reveal where growth, risk, and leverage really sit.

// Key capabilities
  • Cohort and retention analysis
  • Marketplace and merchant performance views
  • Dashboards and decision ready metrics
03

Product and commerce advisory

Partner with product and go to market teams on what to build, who to serve, and how to measure success.

// Key capabilities
  • Product direction and roadmap inputs
  • Monetization and ecosystem design
  • Experiment design and measurement
04

Execution and decision systems

Turn strategy into a repeatable rhythm that teams can run against with confidence.

// Key capabilities
  • Quarterly and monthly business reviews
  • Decision playbooks and guardrails
  • Cross functional alignment and follow through
Approach

How SELECT works

A simple, rigorous process that meets teams where they are and moves quickly to decisions that stick.

1
<step-1 />

Understand

Start with the real question, the current picture, and the constraints that actually matter.

2
<step-2 />

Analyze

Use data, SQL, and structured inquiry to uncover patterns, root causes, and leverage points.

3
<step-3 />

Select

Align on the few moves that matter most, not a long list of ideas that will not ship.

4
<step-4 />

Execute

Translate strategy into plans, owners, and metrics that fit the team and the moment.

5
<step-5 />

Enable

Leave behind frameworks, dashboards, and rhythms that keep decisions strong after the engagement.

methodology.py
# Our approach to strategy
class Approach:
philosophy = "data-driven"
outcome = "decisions that stick"
timeline = "move quickly"
# Deliver tangible outcomes
def execute(self):
return "results"

About SELECT Strategy

SELECT Strategy was created for teams that want clear thinking grounded in data and real operator experience.

The practice focuses on the intersection of strategy, product, and analytics. Work often centers on merchant and marketplace ecosystems, commerce and ads products, and the operating models that support them.

Engagements are hands on. SELECT joins as a partner in the work, not just a presenter of slides, and helps teams get to decisions they can explain, defend, and execute.

What clients value

  • —Clear, direct communication and concise artifacts
  • —Comfort shifting between board level narrative and SQL level detail
  • —Empathy for the realities of product, engineering, and go to market teams
  • —Bias toward practical, defensible decisions over abstract frameworks
values.tsx
// Define our core values
interface Values {
integrity: boolean;
excellence: "always";
partnership: "collaborative";
}
// Implementation
export const approach: Values = {
integrity: true,
excellence: "always",
partnership: "collaborative"
};

Start a conversation

If you are working through a complex product, commerce, or analytics question and want a thought partner, reach out. A short conversation is often enough to see if there is a fit.

hello@selectstrategy.co

Typical projects range from a few focused working sessions to several months of embedded support.